London, get ready for the OuiShare European Tour
Last week OuiShare came to the UK for their London Drinks as a part of their European tour. Daniel Benamran, our UK Country Manager, gave a presentation at the event on how to spread trust across an online community.
Last week OuiShare came to the UK for their London Drinks as a part of their European tour. Dan Benamran, our UK Country Manager, gave a presentation at the event on how to spread trust across an online community.
BlaBlaCar does this through our D.R.E.A.M.S framework. D.R.E.A.M.S. is a methodology based on the six pillars of trust in a peer-to-peer network. It explains that in order to interact with one another with complete trust, members in a peer-to-peer network must have access to information that is Declared, Rated, Engaged, Active, Moderated and Social. This is how it all works:
D for Declared
Users declare their information in a basic way. They give their name, add a photo, add a short bio and their preferences (whether or not they are smokers, talkative, if they accept dogs, what music they listen to, etc.)
R for Rated
This is the possibility for network members to rate one another. The ratings given by members after sharing a ride together significantly increase the level of trust within the community and the credibility of the service. Ratings allow others to know that a member has used the service and that this member is recommended to others. They are ratings about people, from people, expressing trust.
E for Engaged
This is the commitment that one party shows towards another, in order to reassure both parties that they are serious in their plans and that they intend on following through with the proposed transaction. This is more than a simple verbal agreement. The engagement has to take place before the foreseen transaction in order to generate trust.
A for Active
Active refers to the activity of the members themselves: are they often connected to the site? Do they respond to all their messages? Do they publish a great deal of content on the network etc… The trusted third party site must for example show on each profile the last login date/hour and the response rate and time of the members. An active member who responds quickly generates a greater degree of trust than one who does not.
M for Moderated
Moderation on a peer-to-peer network is composed of two main components:
1) The verification of the information declared by members: is it the right email address and the correct phone number?
2) The acceptance of textual and visual content by the team who manages the network, to ensure that there is a good quality of information available on the site.
S for Social
Finally, in connecting with all the other social networks, you create what “Cup of teach” called an “automated, trusted third party.” The digital existence of an individual on Facebook, Twitter, LinkedIn etc., is further proof of their existence in real life.
The OuiShare London Drinks were an amazing opportunity to meet so many people from the Collaborative Economy. We thoroughly enjoyed everybody’s presentation and we look forward to seeing you all again. Until next time, OuiShare!
